burberry is an iconic british brand synonymous with innovation and craftsmanship. based in london under the direction of cco christopher bailey, the brand has a global reputation for pioneering design and fabrics.　established in 1856 by british inventor thomas burberry, the brand has a history of innovation and discovery.  burberry has become defined by its authentic outerwear heritage and the iconic trench coat.today, the brand operates over 450 stores, employs nearly  staff in 31 countries worldwide with 92 different nationalities. burberry is a ftse 100 company with annual sales of over ￡1.5billion.　 the business is driven by design, marketing and retail-led strategies with a digital focus and a global reach. with a very clear vision and a distinctive set of values, burberry consistently stays ahead of trends. by exploring unique brand innovations such as burberry acoustic, art of the trench and fully immersive runway shows, burberry continues to connect heritage with cutting-edge technology and digital media. burberry currently has over 14 million followers on facebook, over 1.3 million followers on twitter and has had more than 17 million video views on the burberry youtube channel.