the ikea vision is to create a better everyday life for the many people. we shall achieve this through our business idea, which is to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.<br><br>in ikea trading we achieve this with a good range and successful purchasing. if we can lower the price without affecting quality, then it is good for the many people, our customers. and what is good for them is good for us. to purchase all the products that are sold in the ikea stores is a huge task, and ikea also has a unique organization with 45 trading offices in europe, asia and north america. purchases are made in more than 54 countries.</p>